So on to my first beauty blog piece. I am going to do a quick review on the new Lash Accelerator Endless Mascara by Rimmel. This is the new version of the old product Lash Accelerator. There is nothing on the packaging or on the website which explains the difference to the old product apart from the word "Endless" and the new packaging. having tried this product, I don't know yet if its helping my lashes grow but then i imagine it would need more than a week to show the effects. I cant say this is my favorite mascara in my collection. The apparent "lash catching brush" does nothing for me. The mascara seems to clump very easily. I honestly can't see the difference between the bush on this mascara and most average mascaras. I find the best brushes for mascaras are curved slightly like the Glam Eyes Lash Flirt by Rimmel or a little larger such as the Maybelline One by One Volume Express mascara. The packaging for the Lash accelerator mascara is nice, it appears to be the same colours as the old packaging but swapped around so that the body is now yellow and the lid/brush end is black. Although being used to the old packaging I find i am expecting the brush to be on the other side, I don't know why. The shape of the mascara is a little strange but it doesn't impair application in anyway, in fact it may add a little extra grip, but if you apply with a twist this makes rotating the brush difficult. 

Overall I like this mascara for what its meant to do to your lashes and it has good staying power, but I find it takes extra time to apply due to the clumps that end up on your lashes. overall i think i would give the  Lash Accelerator Endless Mascara by Rimmel a 3/5. 

tube design  3/5

brush           3/5   

declumping  2/5

staying power 4/5

overall          3/5